Pechanga Resort Casino

Located in the Temecula, California, Pechanga Resort Casino is an AAA Four Diamond Award luxury resort and casino. Their most recent $300 million dollar renovation includes a new resort style pool complex, event space, restaurants, and an additional 568 rooms and suites, a total of 1,090 hotel rooms added. Channels of advertising services include print, television, radio, direct mail, flyers, outdoor signage and banners. We develop Pechanga’s Asian logo and launched a new brand for their new Asian marketing campaign. In addition to providing the creative production of advertising, we also serve as media and public relations, writing press releases and creating advertorials. Advertorials are content-based advertisements in the form of infomercials and editorial content. In a joint collaboration with our loyal media groups, Pechanga Resort Casino and several Asian television networks produced a weekly series of food and lifestyle programming.

Pechanga-Black-Logo

Pechanga Resort Casino Launches New Logo and Branding

A new redesign of brand and logo was launched for their ever-growing Asian clientele. The logo image of a “Pi Xiu” symbolizes wealth and good fortune.

Asian Brand Ads for Casino Games and Resort Amenities

Pechanga Resort Casino is the most global Asian-friendly destination for world-class gaming, luxury accommodations, and premier entertainment.

Market:  Chinese, Korean, Vietnamese, Filipino, Japanese, Thai

Pechanga Welcomes In Multiple Languages
New Multi-language Hospitality Ads

Pechanga’s exceptional teams of multilingual hosts are dedicated to providing first-rate services in Chinese, Korean, Vietnamese, Tagalog, Spanish, Russian, and many other foreign languages.

Market:  Chinese, Korean, Vietnamese, Filipino

Top Rated Award Winner

Awarded Four Diamond by AAA and USA Today’s Reader’s Choice for best U.S. Casino in 2015. Pechanga’s recent $300 million dollar spent on expansion would rival any casino in California or Nevada. Announcements of the new resort tower and grand opening events was published in several languages for many Asian media publications.

Voted No. 1 TV ads

Cantonese

Japanese

Korean

Mandarin

Vietnamese

Market: Chinese Cantonese and Mandarin, Vietnamese, Korean, Japanese, Filipino

Congratulatory campaigns

 

For Pechanga Voted No. 1 U.S. Casino

Chinese

English

Market: Chinese, Vietnamese, Korean

For Pechanga New Resort Tower Grand Opening

Chinese

English

Market: Chinese, Vietnamese, Korean, Filipino, Japanese

Harvest Moon Campaign

Chinese

English

Japanese

Korean

Vietnamese

Market: Chinese, Korean, Vietnamese, Korean, Filipino, Japanese, American

Lunar New Year Greeting Campaign

This occasion celebrates the beginning of a new year in the lunar calendar. Its celebrated across all of Asia and amongst the Asian American community here in the U.S. Well wishes for good fortune, happiness, wealth, and longevity are celebrated and honored.

Chinese

English

Korean

Japanese

Vietnamese

Tagalog

Market:  Chinese, Korean, Vietnamese

Philippine Independence Day

A holiday commemorated when the Philippines declared independence from Spain. Families and friends gather at Pechanga to celebrate this occasion with popular Filipino entertainers such as Anne Curtis, Nina and Derek Ramsay.

Market: Filipino

Kenichi Ebina

Winner of the 8th Season of America’s Got Talent, Kenichi is a self-taught performer who combines storytelling, martial arts, dance, and mime. Pechanga is proud to highlight such talent among the Asian community.

Chinese

Korean

Vietnamese

Tagalog

Market:  Chinese, Korean, Vietnamese

Promotional Videos for the Out-of-Home

The out-of-home, strategically placed in-store advertising is an effective way to reach targeted audience at a more rapid scale. This was an important factor when we helped implement Pechanga’s marketing strategy. High-definition digital screens are placed throughout retailers, creating wide reach and brand awareness.

Market: Chinese, Korean, Vietnamese, Filipino