Fantasy Spring Resort Casino

Fantasy Springs Resort Casino, a resort and casino located in the Palm Springs area of Indio California offers luxury rooms and Vegas style gambling and entertainment. iGraphix prepared marketing materials for their monthly newsletter, print ads, brochures, out-of-home banners, flyers and television commercials. Many of their promotions required special details such as the grand opening of their restaurant Joy, their fifth anniversary celebration, and the Autumn Moon festival and concert. With the strong presence of the Asian community and the ever-growing diversity of Southern California, it was important for Fantasy Springs to advertise promotions and special events in multiple languages.

Asian Branding Campaign

One of the most popular languages you might find on the casino floor other than English are Cantonese and Mandarin. With a high demand for bilingual promotional advertisements, iGraphix created print and televisions ads in these languages.

Cantonese

Mandarin

Fantasy Springs welcomes the bold flavors of Asia at the grand opening of their new Asian restaurant called Joy. To celebrate, Fantasy Springs invites all their guests for a grand reception of traditional ceremonies. Event featured celebrity chef Martin Yan, specialty dishes of Joy, and giveaways. A bus schedule was also included for those that needed transportation to the resort.

An Oasis in the Desert

Fantasy Springs’s featured desert landscape is a masterpiece, with water features and 18-hole golf course. Special promotions were translated in both Chinese and Korean advertising a meet and greet of the LPGA Pros, and credits for hotel stays, games, and dining.

Cantonese

Autumn Moon Celebrations

Many Asian Americans continue the celebrations and traditions of the Autumn Moon festival. It’s a time of celebration, family, and the abundance of harvest for the upcoming year. In honor of all the festivities, Fantasy Springs invited the popular Taiwanese pop singer, Show Lo to perform during his “ 2011 Dance Without Limits” Encore World Live Tour. iGraphix produced television ads and prints for his ticket sales, autograph sessions, and concert promotions.

Cantonese