Charles Schwab

Charles Schwab is a banking and brokerage firm that provides services in investing, wealth management, banking, and trading. As an early adopter of internet trading in a foreign language, it was important to help investors navigate the financial market in multiple languages. We created Chinese language content for their print, online, and email campaigns. Advertisements for television and radio were also scripted for the Chinese American segment.

Multicultural Campaigns

Bilingual Seminars

Complimentary seminars were held in various cities for the purpose of Schwab clients and non-clients to learn about investing, financial planning and retirement. Charles Schwab is dedicated in serving clients and their communities, providing valuable advice, education, and guidance for the active trader and investor.

Schwab Mobile Giveaway

Charles Schwab introduces Schwab Mobile. Follow the markets, make transactions, and manage your account while staying connected anywhere. Android smartphones were given out for all new accounts and deposit of $75,000 or more. Print, radio and online ads were translated and radio spots announced in traditional and simplify Chinese.