About Us

Our History

Founded in 1998, iGraphix Advertising is based in San Francisco. We specialize in Asian American segments with emphasis on the Chinese, Vietnamese, Korean, Filipino, Japanese and other Asian markets. For almost a decade, our dedicated management team has been serving these emerging markets with a full range of advertising services. We develop for traditional platforms such as TV, radio and print. We also advertise in online, direct mail, out-of-home, events/trade shows, and store merchandising displays. We specialize in interactive development aligned with systematic onlinemarketing and executed within a visually engaging brand strategy. Additionally, we partner with non-profit corporations and media agencies in producing cross platform promotions. Our long history of strong community ties and media relationships are one of our most valued assets.

wade

Wade’s bio

WADE LAI
CEO & PRESIDENT

As a native born San Francisco citizen, Wade has developed a long history of strong community ties and forged vast relationships with medias & key strategic partners. He had the forward vision and marketing expertise to create two firms that specializes helping corporate clients in strategic marketing to the Asian Markets Worldwide. iGraphix Advertising, a multi-language production firm that includes creative writings, graphics, TV & radio productions and social platform deliverables. SC Global Enterprise is a firm that specializes in Asian Marketing strategies & Public Relations. All of the teams at these two firms are bilingual and have specific expertise in different Asian markets. On the community side and with his grass root upbringing, Wade is the current First Vice President of the SF Chinese Chamber of Commerce and also serves on the Board of Directors for Nam Kue Chinese School besides other numerous community associations. He has always been an active participant in the welfare and enrichment of the community. Known for his out of the box thinking and strategic cross-over promotions, Wade has produced many memorable campaigns. Those include producing the Sam Hui Farewell Concert in North America to promote KingDo brand, bring Korean LPGA golfers to Pechanga for Pro-Am tournaments, promote Kenichi Ebina from America’s Got Talent to develop Japanese Americans entertainment TV, launched Charles Schwab Chinese trading website with Fortune China, amongst many others.